WHAT MAKES US GOOD FOR YOUR NATURAL HAIR: The Story of ÈYÍ DÁRA
It all started with a simple goal—to grow healthy, beautiful hair. But along the way, it became something bigger.
Eyi Dara was born from a real need. A need for products that actually work. A need for haircare that makes growth easier, healthier, and smoother—without the guesswork.
We know the struggle. The dryness, the breakage, the endless search for the right products. That’s why we created organic, deeply nourishing solutions made just for natural hair.
Here’s how Eyi Dara became what it is today—and why your hair will love it. 💛
Who are we, and why did we start this brand?
Eyi Dara was founded by Ganiyat Salami, a proud Nigerian American dedicated to redefining natural hair care—naturally.
"I started ÈYÍ DÁRA because I’m passionate about transforming the way we care for natural hair. The beauty industry has long overlooked the unique needs of textured hair, and I wanted to change that. Our natural hair is stunning, magnificent, and powerful—it deserves to be treated as such. My mission is to create solutions that celebrate and elevate natural hair wellness, without compromising our well-being or that of the planet."
Eyi Dara’s journey is rooted in a deep love for hair, wellness, and sustainability. With a background in product development and a passion for science, Ganiyat has blended her expertise with a commitment to creating truly effective, nature-inspired haircare.
What makes our products different from the rest?
Wellness is at the heart of everything we create. When we say natural, we mean it—our products are made with at least 99% naturally derived ingredients, carefully selected to nourish and strengthen textured hair.
How do we source our ingredients, and why does it matter?
We partner with global suppliers who uphold ethical and sustainable practices. This matters because we believe in creating haircare that not only supports your hair journey but also uplifts communities and protects the environment.
What inspires our formulations?
Nature and natural hair. We take inspiration from the richness of the earth, using plant-based ingredients to nourish, restore, and enhance your hair’s natural beauty.
What’s one myth about natural hair that we want to break?
That natural hair is difficult to manage and doesn’t grow. We’re here to change that narrative. With the right care, natural hair thrives, grows, and flourishes. Our products are designed to make that journey easier, helping you achieve strong, healthy, and beautiful hair.
What’s one fun fact about the person behind the brand?
I love making haircare formulations in my kitchen! From hair masks to serums, I enjoy experimenting with different ingredients and learning how they interact with natural hair. What started as a personal passion turned into a full-fledged brand—one that’s dedicated to meeting the needs of natural hair growers everywhere.
If this brand had a mantra, what would it be?
Pure. Potent. Proven.
"Because great hair deserves great ingredients, pure intentions, and real results."
What can you expect from us in the coming years?
Our vision for ÈYÍ DÁRA goes beyond just products. We’re building a community—a haircare hub that empowers, educates, and supports you on your journey to self-acceptance and hair wellness.
How do we want people to feel when they use our products?
Like they’re indulging in a spa experience, right at home. Haircare is self-care, and we want every wash day and styling session to feel like a moment of luxury and nourishment. Your hair deserves that.
What’s the best piece of hair advice we’ve ever received?
Moisturize, moisturize, moisturize! Hydrated hair is happy hair.
And don’t just focus on your ends—your scalp needs love too. A healthy scalp is the foundation for strong, flourishing hair.
Eyi Dara is more than a haircare brand—it’s a movement, a celebration, and a commitment to the beauty and brilliance of natural hair. We’re honored to be part of your hair journey, and we can’t wait to see your crown flourish.